Online Video Chalk Talk: Invite A Partner To “Sponsor” Your Video

DCOnlineVideo’s “Chalk Talk” is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:

Elevate your video’s credibility by teaming up with a partner!

Working with a technology, marketing or other partner who you trust, utilize and want to cross-promote? Invite the partner to sponsor your online video library with a graphic, link, or 3-second pre-roll embedded into your online video clips.

Creating a billboard with the partner’s logo is a snap. Drop on the text “Brought to you by” and you’ll be all set to elevate your company’s online video professionalism. Why? If you only use your own company’s logo, the inherent appearance of self-promotion has the potential to reduce the video’s credibility.

By instead cross-promoting a partner, you not only increase the validity of the video, the tactic will showcase that yours is a company that is mature and well-connected.

(One caution: Make sure to obtain written approval prior from the partner prior to taking this step. Some are highly sensitive about how/when/where their logos and brand are seen!)

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Center Social Media Online Video Fair Use Copyright

Better Call Saul! (Primer on Fair Use for Online Video)

To those who are not watching AMC’s Breaking Bad TV series, “Better Call Saul” is the title of a Season-2 episode when defense attorney Saul Goodman first appeared on the show.  Saul is/was (no plot giveaways here!) one of the most memorable characters as he reflects all the negative stereotypes of criminal lawyers in a charming, and at times, hilarious way.  Think Ari Gold (Entourage) conjoined with “Show Me The Money” Rob Tidwell (Jerry McGuire) and you’ve got Saul!

Lawyer parodies aside, the fact is legal considerations impact online video production and distribution, especially the “fair use” doctrine which clarifies when copyrighted material can be used without permission or payment.   You can read more at the Center for Social Media’s website or download the center’s report Code of Best Practices in Fair Use for Online Video here!

It’s an important read and valuable resource with guidelines to help you understand when you can/can’t incorporate copyrighted media into your productions.