Forrester Report: Video Fastest Growing Way To Advertise Online

If you continue to hold doubts about the effectiveness of online video, or hesitate to get started with it, take a look at this new report from Forrester Research.  The big-dog advertisers are expected to spend $1B (not a typo, that’s billion) more on online video ads in 2013 than they did in 2012, making it the fastest growing type of online advertising.

But please don’t be dismissive of the fact that some of these major brands (I’m look at you, GEICO!) spend more in one (1) ad buy than many small businesses allot for marketing for an entire year.  Their investment shows that online video is an effective way to reach customers.  It also underscores the need to make online video be a key component in the marketing mix, even for small and medium sized organizations.

Full report can be purchased here. Further media coverage at these links:

AdWeek:  Forrester Throttles Down Online Outlook

TechCrunch: US Online Display Ad Spend $12.7B In 2012, Rich Media + Video Leading The Charge