More viewers. Engaged viewers! Personalized video will be 2013’s hottest trend!
2012 was a break-out year for online video—and online video marketing — as seen in the infographic below the fold (produced by the folks at SundaySky).
Among the jaw-dropping headlines:
- 56% of all consumer Web traffic is now video
- 182 million viewers watched 457 million content videos and 105.4 billion video ads
- Video ad spend was $2.9 billion (26% over 2011) and made up 23% of year’s total ad spend
SundaySky is a NYC-based video solutions provider that works with large enterprise companies selling to mass-audiences of consumers. However, the same principles apply for small-to-medium B2Bs: Video that is relevant to the viewer gets watched. Video that is personalized makes the experience – and company – memorable.
In short, as noted by Yahoo!, in 2013 “marketers will leverage personalized video content to educate consumers, build brand loyalty, and increase engagement through greater interactivity.”