It’s entitled, “C-Level Executives Embrace the Non-Text Web.” Among its conclusions:
- Video alone doesn’t cut it. Although text is still the dominant media, video has evolved from a novelty into a mainstream method for executives to receive business information.
- YouTube isn’t just for entertainment: Executives report that they turn to B2B websites and YouTube for many reasons including expert advice/insights, product demos, and customer testimonials.
- Unless your producing the NCAA basketball tournament, keep to short video length. A whopping 83% of those surveyed prefer videos that run either 1-3 minutes (36%) or 3-5 minutes (47%). This fits with what I’ve long advocated in my business zen: Make a good use of other people’s time!