With the exception of “make it fun”, the video below (big budget, big star) has few best practices for small to medium sized businesses seeking to marketing with online video. But watch anyway because it is fun!
The passenger in the back seat of this “cab ride” had cast doubt on the authenticity of an earlier video Pepsi produced in which NASCAR driver Jeff Gordon took a car salesman on a “test drive.” No doubt, the blogger won’t cast the same aspersions about this video. As you will see — and likely enjoy — he was punked to a degree Ashton Kutcher would loudly applaude.
Very fun. Very revenge. Very served cold! For that, “Jeff Gordon Gets His Revenge” gets our nod for “Video of the Day!”