NYC Freedom Tower B.A.S.E. Jump

You’ll feel this one in your gut as the three men who jumped from the top of NYC Freedom Tower (erected at the World Trade Center site) released video footage of their exploits.

The three, plus an accomplice who kept a look out as the jumpers allegedly trespassed to gain access to the building, posted the footage on the same day NYPD charged them with burglary, reckless endangerment and jumping from a structure.  However, as you can read in this CBS News report, the men describe the jump as a “calculated risk” that illustrated a major security flaw at NYC Freedom Tower.

Benefits and Risks of Drone Video Underscored in Harlem Gas Explosion

Image Courtesy ABC NewsThe use of drones to capture amazing video continues to be a paradox as demonstrated by amateur news footage recorded following the tragic Harlem, NY gas explosion on March 12, 2014.

Video recorded by cameras mounted on a consumer drone showed the immediate aftermath, as a private citizen recorded 30-minutes of footage just as first responders arrived on the scene.  Although the footage was dramatic (revealing the urgency, scope and breadth of the tragedy — and may be used by investigators seeking to analyze what happened), the widely-seen footage will no doubt draw the attention of the FAA, as reported in depth by in this post by John Jeff Roberts with GigaOM.

For online marketing professionals the take-away is clear.  Step very carefully into the use of drones to capture video for commercial purposes.