Video of the Day: Kayaker’s Encounter with Humpback Whale

Especially with GoPro video cameras, there are enormous ways to document adventures and experiences, then share them with the world — as was the case with this humpback whale which surfaced next to Berthold Hinrichs’ kayak in water outside Senja in northern Norway.

All who’ve felt wonder at whale encounters will enjoy this clip which hit the TV news broadcasts on January 15, 2014.

(The best practice Mr. Hinrichs used was the requirement that any TV broadcasters pay a licensing fee, creating a revenue opportunity following a unique encounter with nature. Hincrichs also added advertising banners on the lower third of his copyrighted material).

Video of The Day: Pearl Jam Fan’s Video Goes Viral

Remarkable, and uncontrollable, forces lead to an online video going viral.  One of the key ingredients is a springboard in the form of a high-profile promoter, online bulletin board — or in the case of the video below — a rabid fan base.  Seek these out to spike views of your online marketing videos!

The day this video went viral, I was chatting on Facebook with a fellow long-time Pearl Jam fan just hours after she posted a video she recorded at the band’s October 27, 2013 concert in Baltimore.  Minute by minute, the YouTube view count rolled from the hundreds into the thousands, eventually topping out at more than 20,000 views.  Turns out a fellow fan posted the link on the band’s message board, tipping off others to the video.

Justin Bieber Didn’t Retweet Your Video Link? Go With Email Marketing Instead!

Ahh, the lucky few who produce a video that becomes a viral sensation because a celebrity takes to their cause and Tweets the URL to their video.  More accurately, the lucky 1-in-10-million!

Well, if you’re not buds with Justin Bieber, Charley Sheen, or Heidi Klum, you can still drive video views through email marketing.  And in many cases, it may be a more effective way to reach your customers, members or prospects.  Especially for small-to-medium sized service organizations.

How can that be? Most aren’t trying to reach a mass audience of consumers; they want to engage a well-defined, limited audience.  Put another way, few care if a 15-year-0ld girl in Sioux Falls, SD watches their B2B video clip. But that known customer, member or prospect?  That’s a viewer to engage again and again.

Email marketing enables this through the creation of highly targeted, personalized, meaningful content.  And if you incorporate video, studies show it’s more likely to increase open and click-through rates.

You can learn more in a report from Constant Contact (a leading provider of email marketing and online survey tools) entitled, “Show It, Don’t Tell It!” or you can download it here.

Online Video Chalk Talk: Think Enterprise-Wide

DCOnlineVideo’s “Chalk Talk” is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:

Showcase your people and your company will become a star!

Even small organizations rely on a team of people who interact, in various roles, with customers, members and prospects.  These interactions, even brief ones, help create the reputation of your organization (either for an individual or a group of people).

Showcase the breadth and depth of your organization by featuring key players on your team in video interviews.  Speak with leaders in all departments, for example, marketing, sales, IT, accounting, and operations.  Ask each what drives their daily workplace activity and how it benefits customers.

Although not everyone will offer compelling stories, many will share compassion and care about their work.  And in the process, assure viewers that yours is a professional, responsive, responsible company.  All values people seek when making buying decisions!