For online marketing professionals, the latest Cisco Visual Networking Index contains a key takeaway when it comes to online video: Start to incorporate online video into your marketing mix, as the report forecasts the online video will reach more users than social media by 2017, surpassing Facebook and Twitter.
Although entertainment content will be the most highly viewed genre, the Cisco forecast validates our view that video has become an expectation for website visitors — and will only become more so in the future — as it becomes a larger and larger part of the user experience.
The full Cisco Visual Networking Index can be found at the link above. Here are a few highlights as related to online video:
- Video-on-demand traffic will triple in 2017 to about 69 percent of all internet traffic, up 52% from 2012.
- It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2017.
- Every second, nearly a million minutes of video content will cross the network in 2017.
- Mobile video traffic will account for two-thirds, or 66 percent, of overall mobile traffic in 2017.