Forbes: Business leaders not watching YouTube just for laughs

Whether your a business owner, executive or marketing professional, a report researched and published by Forbes will help you understand what your peers are doing when it comes to online video.

It’s entitled, “C-Level Executives Embrace the Non-Text Web.”  Among its conclusions:

  1. Video alone doesn’t cut it.  Although text is still the dominant media, video has evolved from a novelty into a mainstream method for executives to receive business information.
  2. YouTube isn’t just for entertainment: Executives report that they turn to B2B websites and YouTube for many reasons including expert advice/insights, product demos, and customer testimonials.
  3. Unless your producing the NCAA basketball tournament, keep to short video length. A whopping 83% of those surveyed prefer videos that run either 1-3 minutes (36%) or 3-5 minutes (47%).  This fits with what I’ve long advocated in my business zen: Make a good use of other people’s time!

 You can download the full Forbes report at this link.  And if you have a quick question − or want to explore how the findings apply to your organization − drop me an email!

Online Video Chalk Talk: Think Enterprise-Wide

DCOnlineVideo’s “Chalk Talk” is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:

Showcase your people and your company will become a star!

Even small organizations rely on a team of people who interact, in various roles, with customers, members and prospects.  These interactions, even brief ones, help create the reputation of your organization (either for an individual or a group of people).

Showcase the breadth and depth of your organization by featuring key players on your team in video interviews.  Speak with leaders in all departments, for example, marketing, sales, IT, accounting, and operations.  Ask each what drives their daily workplace activity and how it benefits customers.

Although not everyone will offer compelling stories, many will share compassion and care about their work.  And in the process, assure viewers that yours is a professional, responsive, responsible company.  All values people seek when making buying decisions!

Online Video Chalk Talk: Start Simple

DCSocialMedia’s Online Video Chalk Talk is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:

Your audience doesn’t expect Steven Spielberg. Why should you?

Many clients fret over how they, and their organizations, will come across on video.  Understandable, but only to the point that it doesn’t become a choke point for moving forward with production.  Concerns about broadcast quality lighting, scripting, editing and other production values override the most important consideration:  Getting started with something simple.

Choose a topic of interest to your audience, put your smart people (the faces of the company) in front of the camera and let them run with it.  Certainly, more sophisticated, professional marketing will eventually be needed.  But the relentless pursuit of perfection may stall your efforts to immediately begin engaging customers, members and prospects.  And since they seek meaningful, useful information, give it to them.

Before they find another company that gives them their fix.

Online Video Chalk Talk: Invite A Partner To “Sponsor” Your Video

DCOnlineVideo’s “Chalk Talk” is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:

Elevate your video’s credibility by teaming up with a partner!

Working with a technology, marketing or other partner who you trust, utilize and want to cross-promote? Invite the partner to sponsor your online video library with a graphic, link, or 3-second pre-roll embedded into your online video clips.

Creating a billboard with the partner’s logo is a snap. Drop on the text “Brought to you by” and you’ll be all set to elevate your company’s online video professionalism. Why? If you only use your own company’s logo, the inherent appearance of self-promotion has the potential to reduce the video’s credibility.

By instead cross-promoting a partner, you not only increase the validity of the video, the tactic will showcase that yours is a company that is mature and well-connected.

(One caution: Make sure to obtain written approval prior from the partner prior to taking this step. Some are highly sensitive about how/when/where their logos and brand are seen!)

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