Ahh, the lucky few who produce a video that becomes a viral sensation because a celebrity takes to their cause and Tweets the URL to their video. More accurately, the lucky 1-in-10-million!
Well, if you’re not buds with Justin Bieber, Charley Sheen, or Heidi Klum, you can still drive video views through email marketing. And in many cases, it may be a more effective way to reach your customers, members or prospects. Especially for small-to-medium sized service organizations.
How can that be? Most aren’t trying to reach a mass audience of consumers; they want to engage a well-defined, limited audience. Put another way, few care if a 15-year-0ld girl in Sioux Falls, SD watches their B2B video clip. But that known customer, member or prospect? That’s a viewer to engage again and again.
Email marketing enables this through the creation of highly targeted, personalized, meaningful content. And if you incorporate video, studies show it’s more likely to increase open and click-through rates.