DCSocialMedia’s Online Video Chalk Talk is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:
Your audience doesn’t expect Steven Spielberg. Why should you?
Many clients fret over how they, and their organizations, will come across on video. Understandable, but only to the point that it doesn’t become a choke point for moving forward with production. Concerns about broadcast quality lighting, scripting, editing and other production values override the most important consideration: Getting started with something simple.
Choose a topic of interest to your audience, put your smart people (the faces of the company) in front of the camera and let them run with it. Certainly, more sophisticated, professional marketing will eventually be needed. But the relentless pursuit of perfection may stall your efforts to immediately begin engaging customers, members and prospects. And since they seek meaningful, useful information, give it to them.
Before they find another company that gives them their fix.