Online Video Chalk Talk: Think Enterprise-Wide

DCOnlineVideo’s “Chalk Talk” is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:

Showcase your people and your company will become a star!

Even small organizations rely on a team of people who interact, in various roles, with customers, members and prospects.  These interactions, even brief ones, help create the reputation of your organization (either for an individual or a group of people).

Showcase the breadth and depth of your organization by featuring key players on your team in video interviews.  Speak with leaders in all departments, for example, marketing, sales, IT, accounting, and operations.  Ask each what drives their daily workplace activity and how it benefits customers.

Although not everyone will offer compelling stories, many will share compassion and care about their work.  And in the process, assure viewers that yours is a professional, responsive, responsible company.  All values people seek when making buying decisions!

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