DC Online Video produced this video in cooperation with the staff of Meadowlark Botanical Gardens whose “Winter Walk of Lights” tour is attended by thousands of guests each holiday season.
- The video served two key objectives: To showcase the majesty of the exhibit and to encourage visitors to return to the Gardens in springtime.
- The project audio track was pulled from an unscripted interview with the park manager, then edited to present the full story about the light show and how it overlays into Meadowlark Garden’s mission.
- The primary sponsor, Dominion, is not mentioned by name, but instead given a visual credit in the opening.
- Work completed by DC Online Video: Interview, video recording, scripting, video editing, publishing on YouTube. Development of promotional campaign.