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Video of The Day: Ice Circle or Aliens UFO

The video clip below demonstrates the random, unpredictable, and zany realities of YouTube. A friend posted the clip in 2009 after recording video of an ice circle, in which an almost perfect circle is cut by water flow. To date, it has received more than 36,000 views, as has a companion clip. The video was also sold for a small licensing fee to a TV producer preparing a program on natural phenomenons.

 

 

No doubt, the keywords “Aliens” and “UFO” increased discovery and viewing, as the clip was linked to other videos related to these topics. Therein, lies the best practice for marketers who use online video. Identify and use common terms and tags in your titles and metadata. If so, your viewers will more easily discover the videos you’ve published, and in the process, self-guide their discovery of your people, products and services.

Video of the Day: Drone Footage of Surfing Pipeline in Oahu

First of all, this is mesmerizing video for any who relate to surfing and the rhythm of nature. Especially impressive: The spurt of water vapor at the end of the barrels as the waves close out.

OK, now the work stuff:  Although local, state and federal governmental officials are still determining when-where-how drones will be used for commercial purposes, some individual enthusiasts are innovating techniques to use aerial video to document the well-known in never-before-seen ways, as you’ll see in this bitchen video recorded on the North Shore of Oahu.

 

Pipeline Winter 2013 from Eric Sterman on Vimeo.  Best practices in this video:  Incorporation of the share tool on Vimeo. Cross promotion of other videos on Sterman’s Instagram page. Inclusion of credits and contact info.

Video of the Day: Kayaker’s Encounter with Humpback Whale

Especially with GoPro video cameras, there are enormous ways to document adventures and experiences, then share them with the world — as was the case with this humpback whale which surfaced next to Berthold Hinrichs’ kayak in water outside Senja in northern Norway.

All who’ve felt wonder at whale encounters will enjoy this clip which hit the TV news broadcasts on January 15, 2014.

(The best practice Mr. Hinrichs used was the requirement that any TV broadcasters pay a licensing fee, creating a revenue opportunity following a unique encounter with nature. Hincrichs also added advertising banners on the lower third of his copyrighted material).

Forecast: Online Video 2013 (infographic)

More viewers. Engaged viewers! Personalized video will be 2013’s hottest trend!

2012 was a break-out year for online video—and online video marketing — as seen in the infographic below the fold (produced by the folks at SundaySky).

Among the jaw-dropping headlines:

  • 56% of all consumer Web traffic is now video
  • 182 million viewers watched 457 million content videos and 105.4 billion video ads
  • Video ad spend was $2.9 billion (26% over 2011) and made up 23% of year’s total ad spend

SundaySky is a NYC-based video solutions provider that works with large enterprise companies selling to mass-audiences of consumers. However, the same principles apply for small-to-medium B2Bs:  Video that is relevant to the viewer gets watched. Video that is personalized makes the experience – and company – memorable.

In short, as noted by Yahoo!, in 2013 “marketers will leverage personalized video content to educate consumers, build brand loyalty, and increase engagement through greater interactivity.”

The collective findings and data in the 2012 State of Online Video Report are from Adap.TV, comScore, Forrester, Nielsen, and Pew Internet.