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Online Video Chalk Talk: Think Enterprise-Wide

DCOnlineVideo’s “Chalk Talk” is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:

Showcase your people and your company will become a star!

Even small organizations rely on a team of people who interact, in various roles, with customers, members and prospects.  These interactions, even brief ones, help create the reputation of your organization (either for an individual or a group of people).

Showcase the breadth and depth of your organization by featuring key players on your team in video interviews.  Speak with leaders in all departments, for example, marketing, sales, IT, accounting, and operations.  Ask each what drives their daily workplace activity and how it benefits customers.

Although not everyone will offer compelling stories, many will share compassion and care about their work.  And in the process, assure viewers that yours is a professional, responsive, responsible company.  All values people seek when making buying decisions!

Online Video Chalk Talk: Start Simple

DCSocialMedia’s Online Video Chalk Talk is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:

Your audience doesn’t expect Steven Spielberg. Why should you?

Many clients fret over how they, and their organizations, will come across on video.  Understandable, but only to the point that it doesn’t become a choke point for moving forward with production.  Concerns about broadcast quality lighting, scripting, editing and other production values override the most important consideration:  Getting started with something simple.

Choose a topic of interest to your audience, put your smart people (the faces of the company) in front of the camera and let them run with it.  Certainly, more sophisticated, professional marketing will eventually be needed.  But the relentless pursuit of perfection may stall your efforts to immediately begin engaging customers, members and prospects.  And since they seek meaningful, useful information, give it to them.

Before they find another company that gives them their fix.

Center Social Media Online Video Fair Use Copyright

Better Call Saul! (Primer on Fair Use for Online Video)

To those who are not watching AMC’s Breaking Bad TV series, “Better Call Saul” is the title of a Season-2 episode when defense attorney Saul Goodman first appeared on the show.  Saul is/was (no plot giveaways here!) one of the most memorable characters as he reflects all the negative stereotypes of criminal lawyers in a charming, and at times, hilarious way.  Think Ari Gold (Entourage) conjoined with “Show Me The Money” Rob Tidwell (Jerry McGuire) and you’ve got Saul!

Lawyer parodies aside, the fact is legal considerations impact online video production and distribution, especially the “fair use” doctrine which clarifies when copyrighted material can be used without permission or payment.   You can read more at the Center for Social Media’s website or download the center’s report Code of Best Practices in Fair Use for Online Video here!

It’s an important read and valuable resource with guidelines to help you understand when you can/can’t incorporate copyrighted media into your productions.

Video Views: The Power of Media Coverage

In my work at a client, FranConnect, I came upon this video from LaQuinta, as the company set a world record for “human mattress dominos” during the hotel chains annual conference, held this year in New Orleans.

httpvh://youtu.be/Rmav4RmVNG4

For its entertainment value alone, it’s worth a look. But the video is also revealing for anyone seeking to promote their own videos.  Here’s why:

I found the La Quinta video in three places:  LaQuintas YouTube Channel, someplace called “WorldRecordsAcademy” and the video channel for the Telegraph newspaper in London.

Views as of March 12, 2012:

LaQuinta:  73,334
WorldRecordsAcademay:  27,962
Telegraph UK: 1,038,528

Ahh, the power and reach of traditional media!