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Cisco Online Video Forecast

For online marketing professionals, the latest Cisco Visual Networking Index contains a key takeaway when it comes to online video:  Start to incorporate online video into your marketing mix, as the report forecasts the online video will reach more users than social media by 2017, surpassing Facebook and Twitter.

Although entertainment content will be the most highly viewed genre, the Cisco forecast validates our view that video has become an expectation for website visitors — and will only become more so in the future — as it becomes a larger and larger part of the user experience.

The full Cisco Visual Networking Index can be found at the link above.  Here are a few highlights as related to online video:

  • Video-on-demand traffic will triple in 2017 to about 69 percent of all internet traffic, up 52% from 2012.
  • It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2017.
  • Every second, nearly a million minutes of video content will cross the network in 2017.
  • Mobile video traffic will account for two-thirds, or 66 percent, of overall mobile traffic in 2017.

8th Bridge Social Commerce IQ Report

The 2013 8th Bridge Social Commerce IQ Report is an must-read for online marketing professionals who target either consumers or businesses on social platforms.

The report digs deep, with hard-t0-dispute quantitative analysis, of the trends of major retailers in regards to their use of social media, including online video, for product discovery.

Among the findings of 8th Bridge’s analysis of more than 800-retailers are these tibbits (which small to medium sized businesses should mimic):

  • More integrate the PinIt button than the Facebook “Like” into their webpages.
  • The average retailer has more than 23,000 followers on Youtube who watched an average of 10.6M videos.
  • Facebook still leads in “upstream traffic” that resulted in visitor become a follower, fan  and/or subscriber.
  • 2nd leading origin of upstream traffic: Youtube!
  • 73% incorporate ratings and reviews into their websites.

The full report can be downloaded here.  An infographic summarizing 8th Bridge’s finding at this link.

Forrester Report: Video Fastest Growing Way To Advertise Online

If you continue to hold doubts about the effectiveness of online video, or hesitate to get started with it, take a look at this new report from Forrester Research.  The big-dog advertisers are expected to spend $1B (not a typo, that’s billion) more on online video ads in 2013 than they did in 2012, making it the fastest growing type of online advertising.

But please don’t be dismissive of the fact that some of these major brands (I’m look at you, GEICO!) spend more in one (1) ad buy than many small businesses allot for marketing for an entire year.  Their investment shows that online video is an effective way to reach customers.  It also underscores the need to make online video be a key component in the marketing mix, even for small and medium sized organizations.

Full report can be purchased here. Further media coverage at these links:

AdWeek:  Forrester Throttles Down Online Outlook

TechCrunch: US Online Display Ad Spend $12.7B In 2012, Rich Media + Video Leading The Charge

 

Astonishing Numbers from YouTube (Video)

We all drop by YouTube and casually watch videos,  but want to quickly grasp just how huge YouTube has become as a video medium? The numbers are jaw-dropping!  800 million unique users. 4 billion views per day. 2.8 million views per minute.

And as you’ll see in the video-infographic below (courtesy James Wedmore), YouTube is also driving explosive growth in online video marketing.