Posts

Winter Walk of Lights: Video Profile

DCOnlineVideo produced the video below on behalf of Meadowlark Garden’s “Winter Walk of Lights”, a spectacular light show that recently completed its 2nd year in Vienna, VA. (See production credits below video clip).

The video shows the power of unscripted video, as Park Manager Keith Tomlinson, spoke with passion about the legacy of the gardens and the emotions visitors experience when walking through the show.

  • The video serves two key objectives:  To showcase the majesty of the exhibit and to encourage visitors to return to the Gardens in springtime.
  • The project audio track was pulled from an unscripted interview with the park manager, then edited to present the full story about the light show and how it overlays into Meadowlark Garden’s mission.
  • The primary sponsor, Dominion, is not mentioned by name, but instead given a visual credit in the opening.

 

Production Credits: Creative development, interviewing,  all video recording, editing, and publishing of project on YouTube. (Note: This project was finalized after the 2013-14 show closed. However, the production is expected to be incorporated into promotional campaigns for the 2014-15 season).

Nature’s Best Photography: Smithsonian Exhibit Video

DCOnlineVideo provided substantial creative and production input on the video below which ran at the Smithsonian Museum of Natural History, as a multimedia presentation for the Windland Smith Rice International Awards Awards exhibit. (See production credits below video player).

Executive produced by Nature’s Best Photography, the video introduced visitors to the competition, revealed the hidden artistry of nature photography, and most importantly, promoted the exhibit’s and museum’s shared mission of creating appreciation for the beauty and wonder of the natural world.

Production credits for Steve Jarriel: Creative development,  interviewing, script writing, and post-production supervision.

The VALPO Services Difference (video)

DCOnlineVideo produced and published the video below on behalf of Valpo Services, a small business that provides heating & air conditioning services and repair in the Washington, DC region.

The company was seeking ways to create a more personal interaction with their website visitors by emphasizing the importance of trust in their interactions with customers.

This video went live in early 2014 and will be promoted via email follow up with interested prospects and embedded into the company’s Yelp and Angie’s List web pages.

DCOnlineVideo credits include pre-production management, interviewing, video recording, post-production editing, publishing to YouTube including keyword tagging, and the writing of promotional email campaigns.

Video of The Day: Ice Circle or Aliens UFO

The video clip below demonstrates the random, unpredictable, and zany realities of YouTube. A friend posted the clip in 2009 after recording video of an ice circle, in which an almost perfect circle is cut by water flow. To date, it has received more than 36,000 views, as has a companion clip. The video was also sold for a small licensing fee to a TV producer preparing a program on natural phenomenons.

 

 

No doubt, the keywords “Aliens” and “UFO” increased discovery and viewing, as the clip was linked to other videos related to these topics. Therein, lies the best practice for marketers who use online video. Identify and use common terms and tags in your titles and metadata. If so, your viewers will more easily discover the videos you’ve published, and in the process, self-guide their discovery of your people, products and services.