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“The Storage Medium” Video Series

In the words of self-storage industry blogger John Egan, “Look out, “Antiques Roadshow,” “Storage Wars” and “Long Island Medium.” A psychic mash-up of your shows has just hit the Internet!”  Egan is referring to a just-launched online video series, The Storage Medium™ about a psychic who “unlocks the power of inanimate objects” housed in self-storage facilities.

Why of interest to readers of DCOnlineVideo?  It’s produced by StorageMart, a nationwide storage franchise.  The series stands out because it’s only available for viewing at the StorageMart blog where it is surrounded by branding, links and other elements to engage new prospects.

The series also gains our admiration because production costs were low, the sets were simple, and, as noted by the producers, “the camera captures the emotional connection” that make the program memorable.  Plus, it’s a wildly creative way to draw people to the StorageMart website.

Do most online marketers have potential to replicate this creative genius? Unfortunately not, but the fact that StorageMart is attempting such a bold undertaking underscores how video can boost your brand.

Video of the Day: Lakemaid Beer Drone Delivery

The Washington Post today published an article about a Minnesota beer producer drawing the unwanted attention of the Federal Aviation Administration.  The reason: The video below, which shows a drone delivering a 12-pack of Lakemaid Beer to an ice house on a frozen lake.

Several astute (and presumably informed) commentators quickly noted that there is no way a drone could carry the weight of a 12-pack, but as previously noted here on DC OnlineVideo, the commercial use of drones, is a no-no as the FAA warned Lakemaid, “While we are evaluating many potential uses of [drones] as we move toward their safe integration into the nation’s airspace, commercial operation of such aircraft is not yet allowed.”

Note:  We watched this video on three different websites none of which incorporated a call-to-action at the end of the video that allows a viewers to connect with Lakemaid, or even listed their web URL.  As of this date, that’s 400,000+ missed connections.  But for brilliant and humorous online video marketing, and for drawing the needless ire of the FAA, Lakemaid Beer Drone Delivery gets our vote for Video of The Day.

Video of The Day: GoPro: Red Bull Stratos

Dear readers, we must be candid as the Video of Day here at DCOnlineVideo aspires to continue to make a good use of your valuable time!

For business-to-business marketers (B2b), there is no case-study or best practice lesson from the video below.  But blow a few minutes of your day and watch anyway! It’s breathtaking and sure to evoke a Wow! reaction.

(Tip: If your watching is a distraction from more important tasks… well…  we suggest that you slurp down a Red Bull and tell your boss you had to experience the complete B2C marketing cycle for this campaign!  This is, of course, if a) you aren’t sensitive to energy drinks; b) you don’t have a fear of heights; and/or c) you must to check out the video quality when a GoPro Hero is mounted onto a man (Felix Baumgartner) becoming the first-person to break the speed of sound after free falling from 24.5 miles above the earth.  PS: It’s incredibly HQ!

FYI: (Spectacle aside, this video, released today by GoPro, shows the harrowing descent that almost cost Baumgartner his life as you’ll see when he began uncontrollably spinning in mid-flight).

Winter Walk of Lights: Video Profile

DCOnlineVideo produced the video below on behalf of Meadowlark Garden’s “Winter Walk of Lights”, a spectacular light show that recently completed its 2nd year in Vienna, VA. (See production credits below video clip).

The video shows the power of unscripted video, as Park Manager Keith Tomlinson, spoke with passion about the legacy of the gardens and the emotions visitors experience when walking through the show.

  • The video serves two key objectives:  To showcase the majesty of the exhibit and to encourage visitors to return to the Gardens in springtime.
  • The project audio track was pulled from an unscripted interview with the park manager, then edited to present the full story about the light show and how it overlays into Meadowlark Garden’s mission.
  • The primary sponsor, Dominion, is not mentioned by name, but instead given a visual credit in the opening.

 

Production Credits: Creative development, interviewing,  all video recording, editing, and publishing of project on YouTube. (Note: This project was finalized after the 2013-14 show closed. However, the production is expected to be incorporated into promotional campaigns for the 2014-15 season).