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Benefits and Risks of Drone Video Underscored in Harlem Gas Explosion

Image Courtesy ABC NewsThe use of drones to capture amazing video continues to be a paradox as demonstrated by amateur news footage recorded following the tragic Harlem, NY gas explosion on March 12, 2014.

Video recorded by cameras mounted on a consumer drone showed the immediate aftermath, as a private citizen recorded 30-minutes of footage just as first responders arrived on the scene.  Although the footage was dramatic (revealing the urgency, scope and breadth of the tragedy — and may be used by investigators seeking to analyze what happened), the widely-seen footage will no doubt draw the attention of the FAA, as reported in depth by in this post by John Jeff Roberts with GigaOM.

For online marketing professionals the take-away is clear.  Step very carefully into the use of drones to capture video for commercial purposes.

 

Video of The Day: NASCAR Driver Jeff Gordon Gets His Revenge

With the exception of “make it fun”, the video below (big budget, big star) has few best practices for small to medium sized businesses seeking to marketing with online video. But watch anyway because it is fun!

The passenger in the back seat of this “cab ride” had cast doubt on the authenticity of an earlier video Pepsi produced in which NASCAR driver Jeff Gordon took a car salesman on a “test drive.”   No doubt, the blogger won’t cast the same aspersions about this video.  As you will see — and likely enjoy — he was punked to a degree Ashton Kutcher would loudly applaude.

Very fun. Very revenge. Very served cold!  For that, “Jeff Gordon Gets His Revenge” gets our nod for “Video of the Day!”

Video of The Day: Other Side of Hong Kong

Our Video of The Day literally comes to you via email, as in, our inbox, where a link to the video below came from an unsolicited email from GForceMedia.

  • First, the footage offers yet another spectacular example of how video recorded by drones will revolutionize video production, giving new perspective to long-documented places and events.
  • Second, that GForceMedia (an UK-based production company) found me via YouTube reinforces the social connections that can be made via video.
  • Best practices for online marketing professionals listed after the clip!

 

Best Practices:

  • Use the YouTube notification platform and inbox (the source of our original email)
  • Include a thumbnail of the video in the email (known to increase CTR).
  • Fully leverage YouTube’s social tools by completing your own profile and asking staff members to do the same.
  • Subscribe to channels that are related to your industry and/or product focus.
  • Make sure to tag your video clips with meaningful keywords to increase the likelihood of upstream traffic via YouTube’s “related videos” carousel.

“The Storage Medium” Video Series

In the words of self-storage industry blogger John Egan, “Look out, “Antiques Roadshow,” “Storage Wars” and “Long Island Medium.” A psychic mash-up of your shows has just hit the Internet!”  Egan is referring to a just-launched online video series, The Storage Medium™ about a psychic who “unlocks the power of inanimate objects” housed in self-storage facilities.

Why of interest to readers of DCOnlineVideo?  It’s produced by StorageMart, a nationwide storage franchise.  The series stands out because it’s only available for viewing at the StorageMart blog where it is surrounded by branding, links and other elements to engage new prospects.

The series also gains our admiration because production costs were low, the sets were simple, and, as noted by the producers, “the camera captures the emotional connection” that make the program memorable.  Plus, it’s a wildly creative way to draw people to the StorageMart website.

Do most online marketers have potential to replicate this creative genius? Unfortunately not, but the fact that StorageMart is attempting such a bold undertaking underscores how video can boost your brand.