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Video of the Day: Lakemaid Beer Drone Delivery

The Washington Post today published an article about a Minnesota beer producer drawing the unwanted attention of the Federal Aviation Administration.  The reason: The video below, which shows a drone delivering a 12-pack of Lakemaid Beer to an ice house on a frozen lake.

Several astute (and presumably informed) commentators quickly noted that there is no way a drone could carry the weight of a 12-pack, but as previously noted here on DC OnlineVideo, the commercial use of drones, is a no-no as the FAA warned Lakemaid, “While we are evaluating many potential uses of [drones] as we move toward their safe integration into the nation’s airspace, commercial operation of such aircraft is not yet allowed.”

Note:  We watched this video on three different websites none of which incorporated a call-to-action at the end of the video that allows a viewers to connect with Lakemaid, or even listed their web URL.  As of this date, that’s 400,000+ missed connections.  But for brilliant and humorous online video marketing, and for drawing the needless ire of the FAA, Lakemaid Beer Drone Delivery gets our vote for Video of The Day.

Cisco Online Video Forecast

For online marketing professionals, the latest Cisco Visual Networking Index contains a key takeaway when it comes to online video:  Start to incorporate online video into your marketing mix, as the report forecasts the online video will reach more users than social media by 2017, surpassing Facebook and Twitter.

Although entertainment content will be the most highly viewed genre, the Cisco forecast validates our view that video has become an expectation for website visitors — and will only become more so in the future — as it becomes a larger and larger part of the user experience.

The full Cisco Visual Networking Index can be found at the link above.  Here are a few highlights as related to online video:

  • Video-on-demand traffic will triple in 2017 to about 69 percent of all internet traffic, up 52% from 2012.
  • It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2017.
  • Every second, nearly a million minutes of video content will cross the network in 2017.
  • Mobile video traffic will account for two-thirds, or 66 percent, of overall mobile traffic in 2017.

Video of the Day: Kayaker’s Encounter with Humpback Whale

Especially with GoPro video cameras, there are enormous ways to document adventures and experiences, then share them with the world — as was the case with this humpback whale which surfaced next to Berthold Hinrichs’ kayak in water outside Senja in northern Norway.

All who’ve felt wonder at whale encounters will enjoy this clip which hit the TV news broadcasts on January 15, 2014.

(The best practice Mr. Hinrichs used was the requirement that any TV broadcasters pay a licensing fee, creating a revenue opportunity following a unique encounter with nature. Hincrichs also added advertising banners on the lower third of his copyrighted material).

8th Bridge Social Commerce IQ Report

The 2013 8th Bridge Social Commerce IQ Report is an must-read for online marketing professionals who target either consumers or businesses on social platforms.

The report digs deep, with hard-t0-dispute quantitative analysis, of the trends of major retailers in regards to their use of social media, including online video, for product discovery.

Among the findings of 8th Bridge’s analysis of more than 800-retailers are these tibbits (which small to medium sized businesses should mimic):

  • More integrate the PinIt button than the Facebook “Like” into their webpages.
  • The average retailer has more than 23,000 followers on Youtube who watched an average of 10.6M videos.
  • Facebook still leads in “upstream traffic” that resulted in visitor become a follower, fan  and/or subscriber.
  • 2nd leading origin of upstream traffic: Youtube!
  • 73% incorporate ratings and reviews into their websites.

The full report can be downloaded here.  An infographic summarizing 8th Bridge’s finding at this link.