Posts

Anti-Drone Hoodie: Yes, But Do You Have It In XS?

Perhaps Mr. Lucas’ futuristic vision was dead-on when he created the look of Obi Wan Kenobi, as you will see in this gallery of “stealth wear” that helps citizens “fight back against Drone (UAV) surveillance!”  Created by artist-engineer Adam Harvey, the wearable-technology cloaks the wearer from surveillance UAVs.

Note: Not sure if it comes with ultraviolet protection. And break out the Amex Gold card as prices range from $500 to $2,300. (Humor aside: This piece does underscore the need to consider public reaction whenever, wherever you may fly your UAV.)

Justin Bieber Didn’t Retweet Your Video Link? Go With Email Marketing Instead!

Ahh, the lucky few who produce a video that becomes a viral sensation because a celebrity takes to their cause and Tweets the URL to their video.  More accurately, the lucky 1-in-10-million!

Well, if you’re not buds with Justin Bieber, Charley Sheen, or Heidi Klum, you can still drive video views through email marketing.  And in many cases, it may be a more effective way to reach your customers, members or prospects.  Especially for small-to-medium sized service organizations.

How can that be? Most aren’t trying to reach a mass audience of consumers; they want to engage a well-defined, limited audience.  Put another way, few care if a 15-year-0ld girl in Sioux Falls, SD watches their B2B video clip. But that known customer, member or prospect?  That’s a viewer to engage again and again.

Email marketing enables this through the creation of highly targeted, personalized, meaningful content.  And if you incorporate video, studies show it’s more likely to increase open and click-through rates.

You can learn more in a report from Constant Contact (a leading provider of email marketing and online survey tools) entitled, “Show It, Don’t Tell It!” or you can download it here.

Online Video Chalk Talk: Think Enterprise-Wide

DCOnlineVideo’s “Chalk Talk” is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:

Showcase your people and your company will become a star!

Even small organizations rely on a team of people who interact, in various roles, with customers, members and prospects.  These interactions, even brief ones, help create the reputation of your organization (either for an individual or a group of people).

Showcase the breadth and depth of your organization by featuring key players on your team in video interviews.  Speak with leaders in all departments, for example, marketing, sales, IT, accounting, and operations.  Ask each what drives their daily workplace activity and how it benefits customers.

Although not everyone will offer compelling stories, many will share compassion and care about their work.  And in the process, assure viewers that yours is a professional, responsive, responsible company.  All values people seek when making buying decisions!

Online Video Chalk Talk: Start Simple

DCSocialMedia’s Online Video Chalk Talk is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:

Your audience doesn’t expect Steven Spielberg. Why should you?

Many clients fret over how they, and their organizations, will come across on video.  Understandable, but only to the point that it doesn’t become a choke point for moving forward with production.  Concerns about broadcast quality lighting, scripting, editing and other production values override the most important consideration:  Getting started with something simple.

Choose a topic of interest to your audience, put your smart people (the faces of the company) in front of the camera and let them run with it.  Certainly, more sophisticated, professional marketing will eventually be needed.  But the relentless pursuit of perfection may stall your efforts to immediately begin engaging customers, members and prospects.  And since they seek meaningful, useful information, give it to them.

Before they find another company that gives them their fix.