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Hawk 1, Drone 0: Bird Downs Quad Copter

Yet another item to add to the pre-flight safety checklist:  A scan of the horizon for signs of birds of prey, such as the red-tailed Hawk which downed a DJI Phantom FC40 when it was flown in a Cambridge, MA park in October 2014.

Pilot Christopher Schmidt reports on his YouTube page that “As soon as he flew at me, I throttled down the props to try to minimize any harm to the bird.”. Schmidt also writes that the hawk emerged unscathed.

 

Anti-Drone Hoodie: Yes, But Do You Have It In XS?

Perhaps Mr. Lucas’ futuristic vision was dead-on when he created the look of Obi Wan Kenobi, as you will see in this gallery of “stealth wear” that helps citizens “fight back against Drone (UAV) surveillance!”  Created by artist-engineer Adam Harvey, the wearable-technology cloaks the wearer from surveillance UAVs.

Note: Not sure if it comes with ultraviolet protection. And break out the Amex Gold card as prices range from $500 to $2,300. (Humor aside: This piece does underscore the need to consider public reaction whenever, wherever you may fly your UAV.)

Benefits and Risks of Drone Video Underscored in Harlem Gas Explosion

Image Courtesy ABC NewsThe use of drones to capture amazing video continues to be a paradox as demonstrated by amateur news footage recorded following the tragic Harlem, NY gas explosion on March 12, 2014.

Video recorded by cameras mounted on a consumer drone showed the immediate aftermath, as a private citizen recorded 30-minutes of footage just as first responders arrived on the scene.  Although the footage was dramatic (revealing the urgency, scope and breadth of the tragedy — and may be used by investigators seeking to analyze what happened), the widely-seen footage will no doubt draw the attention of the FAA, as reported in depth by in this post by John Jeff Roberts with GigaOM.

For online marketing professionals the take-away is clear.  Step very carefully into the use of drones to capture video for commercial purposes.

 

Cisco Online Video Forecast

For online marketing professionals, the latest Cisco Visual Networking Index contains a key takeaway when it comes to online video:  Start to incorporate online video into your marketing mix, as the report forecasts the online video will reach more users than social media by 2017, surpassing Facebook and Twitter.

Although entertainment content will be the most highly viewed genre, the Cisco forecast validates our view that video has become an expectation for website visitors — and will only become more so in the future — as it becomes a larger and larger part of the user experience.

The full Cisco Visual Networking Index can be found at the link above.  Here are a few highlights as related to online video:

  • Video-on-demand traffic will triple in 2017 to about 69 percent of all internet traffic, up 52% from 2012.
  • It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2017.
  • Every second, nearly a million minutes of video content will cross the network in 2017.
  • Mobile video traffic will account for two-thirds, or 66 percent, of overall mobile traffic in 2017.