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Video of the Day: Lakemaid Beer Drone Delivery

The Washington Post today published an article about a Minnesota beer producer drawing the unwanted attention of the Federal Aviation Administration.  The reason: The video below, which shows a drone delivering a 12-pack of Lakemaid Beer to an ice house on a frozen lake.

Several astute (and presumably informed) commentators quickly noted that there is no way a drone could carry the weight of a 12-pack, but as previously noted here on DC OnlineVideo, the commercial use of drones, is a no-no as the FAA warned Lakemaid, “While we are evaluating many potential uses of [drones] as we move toward their safe integration into the nation’s airspace, commercial operation of such aircraft is not yet allowed.”

Note:  We watched this video on three different websites none of which incorporated a call-to-action at the end of the video that allows a viewers to connect with Lakemaid, or even listed their web URL.  As of this date, that’s 400,000+ missed connections.  But for brilliant and humorous online video marketing, and for drawing the needless ire of the FAA, Lakemaid Beer Drone Delivery gets our vote for Video of The Day.

Video of The Day: GoPro: Red Bull Stratos

Dear readers, we must be candid as the Video of Day here at DCOnlineVideo aspires to continue to make a good use of your valuable time!

For business-to-business marketers (B2b), there is no case-study or best practice lesson from the video below.  But blow a few minutes of your day and watch anyway! It’s breathtaking and sure to evoke a Wow! reaction.

(Tip: If your watching is a distraction from more important tasks… well…  we suggest that you slurp down a Red Bull and tell your boss you had to experience the complete B2C marketing cycle for this campaign!  This is, of course, if a) you aren’t sensitive to energy drinks; b) you don’t have a fear of heights; and/or c) you must to check out the video quality when a GoPro Hero is mounted onto a man (Felix Baumgartner) becoming the first-person to break the speed of sound after free falling from 24.5 miles above the earth.  PS: It’s incredibly HQ!

FYI: (Spectacle aside, this video, released today by GoPro, shows the harrowing descent that almost cost Baumgartner his life as you’ll see when he began uncontrollably spinning in mid-flight).

Video of the Day: Kayaker’s Encounter with Humpback Whale

Especially with GoPro video cameras, there are enormous ways to document adventures and experiences, then share them with the world — as was the case with this humpback whale which surfaced next to Berthold Hinrichs’ kayak in water outside Senja in northern Norway.

All who’ve felt wonder at whale encounters will enjoy this clip which hit the TV news broadcasts on January 15, 2014.

(The best practice Mr. Hinrichs used was the requirement that any TV broadcasters pay a licensing fee, creating a revenue opportunity following a unique encounter with nature. Hincrichs also added advertising banners on the lower third of his copyrighted material).

Video of The Day: Pearl Jam Fan’s Video Goes Viral

Remarkable, and uncontrollable, forces lead to an online video going viral.  One of the key ingredients is a springboard in the form of a high-profile promoter, online bulletin board — or in the case of the video below — a rabid fan base.  Seek these out to spike views of your online marketing videos!

The day this video went viral, I was chatting on Facebook with a fellow long-time Pearl Jam fan just hours after she posted a video she recorded at the band’s October 27, 2013 concert in Baltimore.  Minute by minute, the YouTube view count rolled from the hundreds into the thousands, eventually topping out at more than 20,000 views.  Turns out a fellow fan posted the link on the band’s message board, tipping off others to the video.