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VIdeo of The Day: Aerials of Selby Bay, near Annapolis, MD

Very proud to present this video which was produced on Father’s Day off the South River near Annapolis, MD.  Credits include producer, videographer, and editor.  As my experience with aerial photography grows, I’m fast learning the importance of advanced planning, checklists and adaptation to weather-related production challenges.

The blue hues of dusk lighting are especially vivid in this video. Also pay attention to the fight paths, height of camera, position of sun and length of shot, which were all considered before I piloted the DJI Phantom 2 with GoPro Hero 3+ Black Edition.

Drone Pilot Assaulted By Woman On Beach (video)

The sensitivities of individual people, as well as the privacy expectations of the general public, both came into full view during a confrontation between the pilot of a unmanned aerial vehicle (UAV) and a woman who appears to have been agitated by the photographer’s activity at Hammonasset Beach in Madison, CT.

Police charged 23-year-old Andrea Mears with 3rd degree assault and disturbing the peace after she allegedly attacked the unnamed 17-year-old photographer (who captured the assault on his iPhone).   A full report of the incident can be read here or at this news coverage published by WFSB TV in Hartford, CT.

Here is the video, which is quickly spawning on YouTube.

Mears is being universally decried on social media with few, if any, people supporting her view that she was entitled privacy at a public beach.   However, the episode underscores the perceived threat some people feel from aerial photography as well as the general confusion which surrounds this fast-emerging form of videography.

Until there is more public acceptance and understanding, here are some best practices for UAV photography pilots:

  1. Prior to production, double check to ensure you are on public property.
  2. Prior to takeoff, identify an isolated area, away from any people or crowds, where you can safely take off and land.
  3. Make any flight passes at an elevation that’s high enough to avoid giving the public a sense they might be injured from the UAV itself.
  4. When you are engaged by a member of the public, clearly identify yourself and the purpose of your video.  Ask upfront if they have any concerns.
  5. Disarm any anger by being prepared to discuss the difference between public and private property, as well as steps you’ve undertaken to protect the privacy of others.
  6. If the project is for commercial use, make sure to obtain the proper permits.
  7. Connect with local authorities in advance of the production to post them on its date/time and steps that are undertaken to preserve public safety.

Benefits and Risks of Drone Video Underscored in Harlem Gas Explosion

Image Courtesy ABC NewsThe use of drones to capture amazing video continues to be a paradox as demonstrated by amateur news footage recorded following the tragic Harlem, NY gas explosion on March 12, 2014.

Video recorded by cameras mounted on a consumer drone showed the immediate aftermath, as a private citizen recorded 30-minutes of footage just as first responders arrived on the scene.  Although the footage was dramatic (revealing the urgency, scope and breadth of the tragedy — and may be used by investigators seeking to analyze what happened), the widely-seen footage will no doubt draw the attention of the FAA, as reported in depth by in this post by John Jeff Roberts with GigaOM.

For online marketing professionals the take-away is clear.  Step very carefully into the use of drones to capture video for commercial purposes.

 

Video of The Day: Other Side of Hong Kong

Our Video of The Day literally comes to you via email, as in, our inbox, where a link to the video below came from an unsolicited email from GForceMedia.

  • First, the footage offers yet another spectacular example of how video recorded by drones will revolutionize video production, giving new perspective to long-documented places and events.
  • Second, that GForceMedia (an UK-based production company) found me via YouTube reinforces the social connections that can be made via video.
  • Best practices for online marketing professionals listed after the clip!

 

Best Practices:

  • Use the YouTube notification platform and inbox (the source of our original email)
  • Include a thumbnail of the video in the email (known to increase CTR).
  • Fully leverage YouTube’s social tools by completing your own profile and asking staff members to do the same.
  • Subscribe to channels that are related to your industry and/or product focus.
  • Make sure to tag your video clips with meaningful keywords to increase the likelihood of upstream traffic via YouTube’s “related videos” carousel.