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“The Storage Medium” Video Series

In the words of self-storage industry blogger John Egan, “Look out, “Antiques Roadshow,” “Storage Wars” and “Long Island Medium.” A psychic mash-up of your shows has just hit the Internet!”  Egan is referring to a just-launched online video series, The Storage Medium™ about a psychic who “unlocks the power of inanimate objects” housed in self-storage facilities.

Why of interest to readers of DCOnlineVideo?  It’s produced by StorageMart, a nationwide storage franchise.  The series stands out because it’s only available for viewing at the StorageMart blog where it is surrounded by branding, links and other elements to engage new prospects.

The series also gains our admiration because production costs were low, the sets were simple, and, as noted by the producers, “the camera captures the emotional connection” that make the program memorable.  Plus, it’s a wildly creative way to draw people to the StorageMart website.

Do most online marketers have potential to replicate this creative genius? Unfortunately not, but the fact that StorageMart is attempting such a bold undertaking underscores how video can boost your brand.

Video of the Day: Lakemaid Beer Drone Delivery

The Washington Post today published an article about a Minnesota beer producer drawing the unwanted attention of the Federal Aviation Administration.  The reason: The video below, which shows a drone delivering a 12-pack of Lakemaid Beer to an ice house on a frozen lake.

Several astute (and presumably informed) commentators quickly noted that there is no way a drone could carry the weight of a 12-pack, but as previously noted here on DC OnlineVideo, the commercial use of drones, is a no-no as the FAA warned Lakemaid, “While we are evaluating many potential uses of [drones] as we move toward their safe integration into the nation’s airspace, commercial operation of such aircraft is not yet allowed.”

Note:  We watched this video on three different websites none of which incorporated a call-to-action at the end of the video that allows a viewers to connect with Lakemaid, or even listed their web URL.  As of this date, that’s 400,000+ missed connections.  But for brilliant and humorous online video marketing, and for drawing the needless ire of the FAA, Lakemaid Beer Drone Delivery gets our vote for Video of The Day.

Cisco Online Video Forecast

For online marketing professionals, the latest Cisco Visual Networking Index contains a key takeaway when it comes to online video:  Start to incorporate online video into your marketing mix, as the report forecasts the online video will reach more users than social media by 2017, surpassing Facebook and Twitter.

Although entertainment content will be the most highly viewed genre, the Cisco forecast validates our view that video has become an expectation for website visitors — and will only become more so in the future — as it becomes a larger and larger part of the user experience.

The full Cisco Visual Networking Index can be found at the link above.  Here are a few highlights as related to online video:

  • Video-on-demand traffic will triple in 2017 to about 69 percent of all internet traffic, up 52% from 2012.
  • It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2017.
  • Every second, nearly a million minutes of video content will cross the network in 2017.
  • Mobile video traffic will account for two-thirds, or 66 percent, of overall mobile traffic in 2017.

Winter Walk of Lights: Video Profile

DCOnlineVideo produced the video below on behalf of Meadowlark Garden’s “Winter Walk of Lights”, a spectacular light show that recently completed its 2nd year in Vienna, VA. (See production credits below video clip).

The video shows the power of unscripted video, as Park Manager Keith Tomlinson, spoke with passion about the legacy of the gardens and the emotions visitors experience when walking through the show.

  • The video serves two key objectives:  To showcase the majesty of the exhibit and to encourage visitors to return to the Gardens in springtime.
  • The project audio track was pulled from an unscripted interview with the park manager, then edited to present the full story about the light show and how it overlays into Meadowlark Garden’s mission.
  • The primary sponsor, Dominion, is not mentioned by name, but instead given a visual credit in the opening.

 

Production Credits: Creative development, interviewing,  all video recording, editing, and publishing of project on YouTube. (Note: This project was finalized after the 2013-14 show closed. However, the production is expected to be incorporated into promotional campaigns for the 2014-15 season).