Posts

Video of the Day: Drone Footage of Surfing Pipeline in Oahu

First of all, this is mesmerizing video for any who relate to surfing and the rhythm of nature. Especially impressive: The spurt of water vapor at the end of the barrels as the waves close out.

OK, now the work stuff:  Although local, state and federal governmental officials are still determining when-where-how drones will be used for commercial purposes, some individual enthusiasts are innovating techniques to use aerial video to document the well-known in never-before-seen ways, as you’ll see in this bitchen video recorded on the North Shore of Oahu.

 

Pipeline Winter 2013 from Eric Sterman on Vimeo.  Best practices in this video:  Incorporation of the share tool on Vimeo. Cross promotion of other videos on Sterman’s Instagram page. Inclusion of credits and contact info.

Video of The Day: Pearl Jam Fan’s Video Goes Viral

Remarkable, and uncontrollable, forces lead to an online video going viral.  One of the key ingredients is a springboard in the form of a high-profile promoter, online bulletin board — or in the case of the video below — a rabid fan base.  Seek these out to spike views of your online marketing videos!

The day this video went viral, I was chatting on Facebook with a fellow long-time Pearl Jam fan just hours after she posted a video she recorded at the band’s October 27, 2013 concert in Baltimore.  Minute by minute, the YouTube view count rolled from the hundreds into the thousands, eventually topping out at more than 20,000 views.  Turns out a fellow fan posted the link on the band’s message board, tipping off others to the video.

Online Video Chalk Talk: Think Enterprise-Wide

DCOnlineVideo’s “Chalk Talk” is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:

Showcase your people and your company will become a star!

Even small organizations rely on a team of people who interact, in various roles, with customers, members and prospects.  These interactions, even brief ones, help create the reputation of your organization (either for an individual or a group of people).

Showcase the breadth and depth of your organization by featuring key players on your team in video interviews.  Speak with leaders in all departments, for example, marketing, sales, IT, accounting, and operations.  Ask each what drives their daily workplace activity and how it benefits customers.

Although not everyone will offer compelling stories, many will share compassion and care about their work.  And in the process, assure viewers that yours is a professional, responsive, responsible company.  All values people seek when making buying decisions!