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The VALPO Services Difference (video)

DCOnlineVideo produced and published the video below on behalf of Valpo Services, a small business that provides heating & air conditioning services and repair in the Washington, DC region.

The company was seeking ways to create a more personal interaction with their website visitors by emphasizing the importance of trust in their interactions with customers.

This video went live in early 2014 and will be promoted via email follow up with interested prospects and embedded into the company’s Yelp and Angie’s List web pages.

DCOnlineVideo credits include pre-production management, interviewing, video recording, post-production editing, publishing to YouTube including keyword tagging, and the writing of promotional email campaigns.

Video of The Day: Ice Circle or Aliens UFO

The video clip below demonstrates the random, unpredictable, and zany realities of YouTube. A friend posted the clip in 2009 after recording video of an ice circle, in which an almost perfect circle is cut by water flow. To date, it has received more than 36,000 views, as has a companion clip. The video was also sold for a small licensing fee to a TV producer preparing a program on natural phenomenons.

 

 

No doubt, the keywords “Aliens” and “UFO” increased discovery and viewing, as the clip was linked to other videos related to these topics. Therein, lies the best practice for marketers who use online video. Identify and use common terms and tags in your titles and metadata. If so, your viewers will more easily discover the videos you’ve published, and in the process, self-guide their discovery of your people, products and services.

Video of the Day: Drone Footage of Surfing Pipeline in Oahu

First of all, this is mesmerizing video for any who relate to surfing and the rhythm of nature. Especially impressive: The spurt of water vapor at the end of the barrels as the waves close out.

OK, now the work stuff:  Although local, state and federal governmental officials are still determining when-where-how drones will be used for commercial purposes, some individual enthusiasts are innovating techniques to use aerial video to document the well-known in never-before-seen ways, as you’ll see in this bitchen video recorded on the North Shore of Oahu.

 

Pipeline Winter 2013 from Eric Sterman on Vimeo.  Best practices in this video:  Incorporation of the share tool on Vimeo. Cross promotion of other videos on Sterman’s Instagram page. Inclusion of credits and contact info.