Remarkable, and uncontrollable, forces lead to an online video going viral. One of the key ingredients is a springboard in the form of a high-profile promoter, online bulletin board — or in the case of the video below — a rabid fan base. Seek these out to spike views of your online marketing videos!
The day this video went viral, I was chatting on Facebook with a fellow long-time Pearl Jam fan just hours after she posted a video she recorded at the band’s October 27, 2013 concert in Baltimore. Minute by minute, the YouTube view count rolled from the hundreds into the thousands, eventually topping out at more than 20,000 views. Turns out a fellow fan posted the link on the band’s message board, tipping off others to the video.