Posts

Video of The Day: Pearl Jam Fan’s Video Goes Viral

Remarkable, and uncontrollable, forces lead to an online video going viral.  One of the key ingredients is a springboard in the form of a high-profile promoter, online bulletin board — or in the case of the video below — a rabid fan base.  Seek these out to spike views of your online marketing videos!

The day this video went viral, I was chatting on Facebook with a fellow long-time Pearl Jam fan just hours after she posted a video she recorded at the band’s October 27, 2013 concert in Baltimore.  Minute by minute, the YouTube view count rolled from the hundreds into the thousands, eventually topping out at more than 20,000 views.  Turns out a fellow fan posted the link on the band’s message board, tipping off others to the video.

Video of The Day: SpaceShipTwo’s Third Test Flight

This video, produced and published by Virgin Galactic, gives you the sensation of being in the cockpit, especially when SpaceShipTwo launches from its mothership after Virgin Galactic  completed its 3rd test from Spaceport America in the Mojave desert.

This entire piece is 4:47 of time well spent, but if you’re short of time, jump to 2:20 for the best section of this video!

(Thanks to the editors at www.dvice.com for snagging this video and bringing it to our attention!)

Video Views: The Power of Media Coverage

In my work at a client, FranConnect, I came upon this video from LaQuinta, as the company set a world record for “human mattress dominos” during the hotel chains annual conference, held this year in New Orleans.

httpvh://youtu.be/Rmav4RmVNG4

For its entertainment value alone, it’s worth a look. But the video is also revealing for anyone seeking to promote their own videos.  Here’s why:

I found the La Quinta video in three places:  LaQuintas YouTube Channel, someplace called “WorldRecordsAcademy” and the video channel for the Telegraph newspaper in London.

Views as of March 12, 2012:

LaQuinta:  73,334
WorldRecordsAcademay:  27,962
Telegraph UK: 1,038,528

Ahh, the power and reach of traditional media!

Video of The Day: DollarShaveClub.com

Everyday, it seems, there’s another “viral” video that goes from zero views to multimillion in a matter of hours. Usually footage of a news catastrophe, backyard sports blooper, cute baby/pet or other content recorded by amateur photographers.

The latest video to rack up 7-figure views is a TV-style commercial that you will never see on TV:  This 1:30 spot from DollarShaveClub.com.

Like the Saturday Night Live spoofs that appear after the opening monologue, this internet-only video is a hilarious parody, but it’s also a big-time, super-smart pitch that’s triggered for buzz and online marketing.

Best Practice:  Always include content sharing and syndication tools.  Direct viewers to a landing page with an call to action that benefits the viewer.  Make it easy to take action. And use humor to garner attention.  Do so and you’re not guaranteed to be on your way to 3M viewers, but the foundation will be set for measurable success.

PS:  I signed up for DollarShave.com after viewing the video!  I’ve long found the cost of razors to be ridiculously overpriced!