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8th Bridge Social Commerce IQ Report

The 2013 8th Bridge Social Commerce IQ Report is an must-read for online marketing professionals who target either consumers or businesses on social platforms.

The report digs deep, with hard-t0-dispute quantitative analysis, of the trends of major retailers in regards to their use of social media, including online video, for product discovery.

Among the findings of 8th Bridge’s analysis of more than 800-retailers are these tibbits (which small to medium sized businesses should mimic):

  • More integrate the PinIt button than the Facebook “Like” into their webpages.
  • The average retailer has more than 23,000 followers on Youtube who watched an average of 10.6M videos.
  • Facebook still leads in “upstream traffic” that resulted in visitor become a follower, fan  and/or subscriber.
  • 2nd leading origin of upstream traffic: Youtube!
  • 73% incorporate ratings and reviews into their websites.

The full report can be downloaded here.  An infographic summarizing 8th Bridge’s finding at this link.

Astonishing Numbers from YouTube (Video)

We all drop by YouTube and casually watch videos,  but want to quickly grasp just how huge YouTube has become as a video medium? The numbers are jaw-dropping!  800 million unique users. 4 billion views per day. 2.8 million views per minute.

And as you’ll see in the video-infographic below (courtesy James Wedmore), YouTube is also driving explosive growth in online video marketing.

Justin Bieber Didn’t Retweet Your Video Link? Go With Email Marketing Instead!

Ahh, the lucky few who produce a video that becomes a viral sensation because a celebrity takes to their cause and Tweets the URL to their video.  More accurately, the lucky 1-in-10-million!

Well, if you’re not buds with Justin Bieber, Charley Sheen, or Heidi Klum, you can still drive video views through email marketing.  And in many cases, it may be a more effective way to reach your customers, members or prospects.  Especially for small-to-medium sized service organizations.

How can that be? Most aren’t trying to reach a mass audience of consumers; they want to engage a well-defined, limited audience.  Put another way, few care if a 15-year-0ld girl in Sioux Falls, SD watches their B2B video clip. But that known customer, member or prospect?  That’s a viewer to engage again and again.

Email marketing enables this through the creation of highly targeted, personalized, meaningful content.  And if you incorporate video, studies show it’s more likely to increase open and click-through rates.

You can learn more in a report from Constant Contact (a leading provider of email marketing and online survey tools) entitled, “Show It, Don’t Tell It!” or you can download it here.

Online Video Chalk Talk: Think Enterprise-Wide

DCOnlineVideo’s “Chalk Talk” is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:

Showcase your people and your company will become a star!

Even small organizations rely on a team of people who interact, in various roles, with customers, members and prospects.  These interactions, even brief ones, help create the reputation of your organization (either for an individual or a group of people).

Showcase the breadth and depth of your organization by featuring key players on your team in video interviews.  Speak with leaders in all departments, for example, marketing, sales, IT, accounting, and operations.  Ask each what drives their daily workplace activity and how it benefits customers.

Although not everyone will offer compelling stories, many will share compassion and care about their work.  And in the process, assure viewers that yours is a professional, responsive, responsible company.  All values people seek when making buying decisions!