In the words of self-storage industry blogger John Egan, “Look out, “Antiques Roadshow,” “Storage Wars” and “Long Island Medium.” A psychic mash-up of your shows has just hit the Internet!” Egan is referring to a just-launched online video series, The Storage Medium™ about a psychic who “unlocks the power of inanimate objects” housed in self-storage facilities.
Why of interest to readers of DCOnlineVideo? It’s produced by StorageMart, a nationwide storage franchise. The series stands out because it’s only available for viewing at the StorageMart blog where it is surrounded by branding, links and other elements to engage new prospects.
The series also gains our admiration because production costs were low, the sets were simple, and, as noted by the producers, “the camera captures the emotional connection” that make the program memorable. Plus, it’s a wildly creative way to draw people to the StorageMart website.
Do most online marketers have potential to replicate this creative genius? Unfortunately not, but the fact that StorageMart is attempting such a bold undertaking underscores how video can boost your brand.