DCSocialMedia’s Online Video Chalk Talk is a series of simple, easy-to-enact tips and “how-tos” that will improve the impact, reach, and effectiveness of your online video marketing. Today’s tip:
Nobody can watch it if they can’t find it!
With thousands of videos being published every day, you can increase the likelihood a customer, member or prospect will discover ─ and watch ─ your video by tagging it with meta-data.
It’s the same thing that happens when you publish a blog post, webpage, or SEO news release. Video can be categorized and tagged with titles, descriptions, and keywords that match up with the search terms that a viewer types into Google or other search engines. So embed the video description and metadata with the same keywords you use for the rest of your website content.
Categories are essential, too! As your library expands, categories are the twine that show “related” content, keeping visitors engaged for longer-periods of time; plus, they make your growing video archive more easily searchable.