Forbes: Business leaders not watching YouTube just for laughs

Whether your a business owner, executive or marketing professional, a report researched and published by Forbes will help you understand what your peers are doing when it comes to online video.

It’s entitled, “C-Level Executives Embrace the Non-Text Web.”  Among its conclusions:

  1. Video alone doesn’t cut it.  Although text is still the dominant media, video has evolved from a novelty into a mainstream method for executives to receive business information.
  2. YouTube isn’t just for entertainment: Executives report that they turn to B2B websites and YouTube for many reasons including expert advice/insights, product demos, and customer testimonials.
  3. Unless your producing the NCAA basketball tournament, keep to short video length. A whopping 83% of those surveyed prefer videos that run either 1-3 minutes (36%) or 3-5 minutes (47%).  This fits with what I’ve long advocated in my business zen: Make a good use of other people’s time!

 You can download the full Forbes report at this link.  And if you have a quick question − or want to explore how the findings apply to your organization − drop me an email!