The Washington Post today published an article about a Minnesota beer producer drawing the unwanted attention of the Federal Aviation Administration. The reason: The video below, which shows a drone delivering a 12-pack of Lakemaid Beer to an ice house on a frozen lake.
Several astute (and presumably informed) commentators quickly noted that there is no way a drone could carry the weight of a 12-pack, but as previously noted here on DC OnlineVideo, the commercial use of drones, is a no-no as the FAA warned Lakemaid, “While we are evaluating many potential uses of [drones] as we move toward their safe integration into the nation’s airspace, commercial operation of such aircraft is not yet allowed.”
Note: We watched this video on three different websites none of which incorporated a call-to-action at the end of the video that allows a viewers to connect with Lakemaid, or even listed their web URL. As of this date, that’s 400,000+ missed connections. But for brilliant and humorous online video marketing, and for drawing the needless ire of the FAA, Lakemaid Beer Drone Delivery gets our vote for Video of The Day.